This report maps where your brand appears, and where it doesn’t, when consumers ask AI to recommend brands and products in your category.
Prepared for the Cox & Cox team.
Appears in 2 of 27 decision questions. 25 go by without a mention. Lowest across ChatGPT and Google AIO.
Heal's appears in 8 of the same questions.
Where AI brings you into the conversation, measured on queries that do not name the brand.
| Perplexity | ChatGPT | Google AIO | Claude | |
|---|---|---|---|---|
| Need / Occasion | 0% | 0% | 0% | 20% |
| Discovery | 17% | 17% | 0% | 50% |
| Evaluation | 17% | 0% | 0% | 33% |
| Comparison | 0% | 0% | 0% | 0% |
| Confidence | 0% | 0% | 25% | 40% |
Thinnest at the comparison stage. Lowest on Perplexity.
These are the highest-priority pages to help AI surface the brand when buyer queries don't name it. The full assessment covers all 15, with writer/AI-ready briefs to act on them.
What furniture should I buy for a timeless design-led living room?
MediumCategory-stage query fully absent on all three scored engines with only four weakly cited competitors and no dominant owner. Directly matches Cox and Cox core ICP and positioning, making it the highest-priority capture opportunity across the entire pool.
Owned pageWhat lighting and mirrors should I buy for a home refresh?
LowFully unowned category-stage query across all three scored engines with only two weakly cited competitors. Lighting and mirrors is explicitly flagged as a weakly owned space with no brand positively recommended, making this a pure capture opportunity for Cox and Cox.
Owned pageWhat materials and sustainability credentials should I look for when buying design-led UK furniture?
LowGenuinely open space with zero competitors cited on any scored engine. Materials and sustainability is a confirmed content gap in the analysis; owning this angle at evaluation stage closes the gap on Perplexity, ChatGPT, and Google AIO simultaneously.
PDP moduleProduct and category clarity is reasonably consistent across the two auditable surfaces.
But the cross-surface story is not fully aligned.
The full report goes further: every brand tracked, every inconsistency weakening your visibility, the high-intent queries you’re missing, and the priority actions and content to fix them.
Available as a full assessment, with implementation support.